The Impact of Strategic Management on Banking Service Quality An Applied Study – Faisal Islamic Bank (Sudan)

1- Elgaily Saied Mohammed Saied, Associate Professor & 2- Mohamed Ahmed Saeed Elbashir, Associate Professor

Abstract

 The research problem stemmed from the observation that many banking institutions neglect strategic-management models and methods, thereby failing to achieve high quality of banking service.The applied study shows, through the opinions of the study sample and field practice, the extent of linking both strategic management on banking service quality in Faisal Islamic Bank of Sudan. The study aimed to identify the impact of strategic management on banking service quality in Faisal Islamic Bank of Sudan.   Several hypotheses were tested, among them: A statistically significant relationship exists between strategic management and banking-service quality at Faisal Islamic Bank of Sudan. , and there is a statistically significant relationship between the strategic planning and banking-service quality at Faisal Islamic Bank of Sudan>  The study adopted the deductive method to formulate hypotheses, the inductive method to test them, the historical method to review prior research, and the descriptive-analytical approach to derive results and recommendations. A random sample of 30 employees and department heads from Faisal Islamic Bank of Sudan was selected.  The Key findings include:- A positive relationship between strategic planning and service quality (correlation = 0.545). This indicates the strength of the relationship between strategic planning and the quality of banking service at Faisal Islamic bank.-There is a positive relationship and since the correlation value is 0.028, this indicates the weakness of the relationship between strategic planning and the quality of banking service at Faisal Islamic Bank.  There is a positive relationship and since the correlation value is 0.249, this indicates the weak relationship between the willingness to implement the strategy and the quality of banking service in the Faisal Islamic bank.  Based on these results, the study recommends that: senior management at Faisal Islamic Bank of Sudan. Give greater attention to strategic planning to strengthen its relationship with banking-service quality. Enhance organizational readiness for strategy implementation to further improve service quality.