Public Relations Challenges in Sudan

1 Almouez Hamada Ali Hamoda, Assistant Professor. & 2 Enaam Mustafa Agarib, Assistant Professor. & 3 AlRasheed Dawood Adam Suleiman, Assistant Professor.

Abstract

This study aimed to identify the most important obstacles and problems facing public relations
departments in Sudan, and to try to find necessary solutions for them. The study used
the descriptive-analytical approach, relying on the questionnaire as a study tool. The study
raised a number of questions, the most important of which are: Is sufficient budget provided for
public relations departments in Sudanese institutions? And is there an overlap in competencies
between the public relations department and other departments in Sudanese institutions? The
study reached a number of results, the most prominent of which was that the majority of public
relations departments in Sudanese institutions are not allocated sufficient budget. The study also
clarified the existence of overlap in competencies between the public relations department and
other departments.